Get to know us
In the enchanting province of Samut Sakhon, a family deeply rooted in the fishing trade has played a pivotal role for generations. Originating from a fisherman's family, they spent their days catching sea animals and selling them in the local market. In 1963, a bold initiative took shape—an endeavor to transform fresh seafood into delectable processed delights. This visionary leap made them the pioneers of Samut Sakhon Province, enhancing the shelf life of their products and bringing forth a delightful novelty that set them apart from traditional practices.
Their journey commenced with humble methods of drying seafood, but with the arrival of the next generation, they gradually modernized their packaging, streamlined production processes, and embarked on a quest to create a diverse range of new flavors and menus. Through meticulous attention to detail, they crafted an array of mouthwatering treats that artfully combined the essence of seafood with the delight of desserts. This relentless pursuit of culinary excellence culminated in the birth of the esteemed brand 'SQUID KING' in 2023.
